10 Best Bra Brands You Must HaveIt takes the decades for one product to become a worldwide brand. It needs a unique idea, a lot of work and of course luck. We won’t write about the market value of the brands, how much they earned in the first quarter of the year. We are not a business magazine, so our focus isn’t the company ROI and business indicators. Our focus is on women. So, this guide is going to be about what are the best bra brands for women, exciting brand FAQ-s, campaigns, social impact, are they socially-responsible and which role models are best brand represents. Are you ready for a catwalk guide?
Victoria’s SecretThis brand was a pioneer in targeting women instead of men. This strategic target spurred massive growth in sales and made Victoria’s Secret one of the 5 most recognizable brands in the US. Brand is permanently coming out with new products. They have at least 10 different collections of bras, each introduced at different times. A clever move since it makes the store seem fresh every time the customer walks in. The Victoria’s Secret Fashion show become a US tradition. It is a must-watch show for women worldwide. With over 50 million viewers, the show “is seen, in one way or another, in over 220 countries in print, Facebook, YouTube, and on TV.
Victoria’s Secret started hiring renowned models in the early 1990s, with Stephanie Seymour, Karen Mulder, Yasmeen Ghauri, and Jill Goodacre. These models helped the brand gain notice and soon enough featured in televised commercials. 2018 Victoria’s Secret Angels include Andriana Lima, Alessandra Ambrosio, Behati Prinsloo, Candice Swanepoel, Lily Aldridge, Romee Strijd, Elsa Hosk, Josephine Skriver, Stella Maxwell, Martha Hunt, Jasmine Tookes, Sara Sampaio, Lais Ribeiro, and Taylor Hill. It’s impressive list of models. Other famed spokesmodels for the brand have included: Claudia Schiffer, Eva Herzigova, Oluchi Onweagba, Jessica Stam, Ana Beatriz Barros, and Bregje Heineas. Don’t forget the special guest stars that perform their Fashion Show such as Maroon 5, Rihanna, Justin Bieber, Taylor Swift, Ariana Grande, Hozier, Ed Sheeran, Ellie Goulding, Selena Gomez, The Weekend, etc. What a team, like a mix of MTV and Hollywood stars in one place, really amazing. With all these facts mention above Victoria’s Secret is definitely the best bra brand in USA.
AerieThe bra brand targets the 15 to 25-year-old females. Aerie has even earned the approval of body-positive model Iskra Lawrence. She is a global role model for Aerie. The company continues to promote its digital presence with high profile role models: Above mention Iskra Lawrence, gymnast Aly Raisman, actress and singer Emma Roberts, actress Yara Shahidi and singer Rachel Platten. All five women have significant social media followings, about 22 million combined on Instagram and promote a brand on their platforms.
An organization is well known with “Aerie Real” body image campaign that started in spring 2014. AEO decides to discontinue using supermodels and digitally retouching its models to encourage positive self-image. The Aerie REAL campaign includes models of various sizes, shapes and skin colors, along with showing their beauty marks and tattoos. The Aerie Real movement presents an online bra guide that displays cup sizes 30A through 40DD worn by models with similar body types. As part of this campaign, the brand became the first US retailer to sponsor the NEDA (National Eating Disorders Association). A brand is the leading sponsor of their national walks’ awareness program known as “NEDA Walk.” Perhaps, Aerie is one of the best brands of bra in America.
NikeWhen famous soccer player Brandi Chastain scored the goal in the 1999 World Cup championship final and pulled off jersey in celebration, the sports bra had its first moment in the prime time. That bra was Nike, one of the best sports bra brands. The rest is history. Nike’s bra philosophy is to offer a wide range of solutions for fit, support, feel and style. And, delivering the right bra to match personal preferences. That’s why Nike is releasing 3 other new bras this season for 30 total types. It is the most expansive bra collection to date. Sizing will range from 32 A to 38 E and will offer light, medium and high-impact solutions.
With so much choice, a straightforward way to determine what bra is best for your breasts is to take bra size and don to indicate the level of support you required. Ultimately, the right bra is the one that makes you feel confident and capable no matter what are you doing. At 2017 Nike release a revolutionary bra. It was the Nike’s Fe/Nom Flyknit Bra. A bra that provides all of the support, strength, and comfort of traditional high-impact bras without all of the components typical to those types. It is full-coverage for total confidence during any activity, from running to high-intensity training, boxing, spin, Pilates and yoga. Maybe the most exciting result of using Nike Flyknit technology to a sports bra is that it opens a door for innovation.
Under ArmourIt all begins in 1999 when Jamie Foxx wears an Under-Amour jockstrap in Oliver Stone’s movie “Any Given Sunday.” In that scene Under Armour transforms from local to a global brand. As this brand is a rising star in the sports bra industry, so is the Taylor Cummings in lacrosse. She is the role model for Under Armour sports bra. A company starts the scientific project of testing women’s breast to find the right bra. Because, there’s just a multitude of problems around purchasing this bra between finding the right fit, the right cup size, the right comfort and how to navigate this. 7 of 10 women wear the wrong size bra. Poor breast support can cause pain. It could lead to permanent sagging of the breast and it can adverse effect on sports performance.
At the start of this project Under Armour partnered with dr. Joanna Spirit Perry, the foremost expert on women’s breast health. They made sensors that have attached to the body and to the breast. And those sensors allow scientist to calculate independent breast movements. And dr. Joanna saw how effective the armored bra is at changing the biomechanics of the breasts during running. Participants in this study reported that it felt very supportive and the fit was perfect. The brand has a great little message in bra. “This is my armor bra made from me.” They leverage the new bonding technology in a sports bra, eliminating the chafing on the inside of the bra. Their team realized that some cup sizes needed more open back and even larger cup sizes needed a fully open bag. A lot of women like having the option of a removable cup. These cups give more support. They perforated for breathability, and they’re easy to put in or take out, so you have a choice. This bra making technology impact on women bust health and image permanently. Women design it for the women.
AdidasToday, activewear has moved out from gym and Adidas is playing catchup on that market. To tackle this challenge, they made a 5-year plan. The plan was to build a brand that attracts women that are well-known as the versatile female athlete. Adidas designers realize that a lot of bra brands on the market, do a disservice to the woman by making a fashionable bra that doesn’t perform. Because these pieces chafe, don’t have a flat-seaming on 4-way stretch and don’t provide coverage or support for the intense activity. Company’s team of designers and engineers has already developed a bra with a heart-rate in monitor with a pipeline of other clothes that intercorporate wearable technology.
It’s one thing to create high-performing bras for this versatile female athlete, but it’s an entirely different challenge to get a woman’s attention and create a bra that speaks women’s language. Company has discovered women are twice as likely to use fitness trackers and apps as their male counterparts, maybe because they’re more interested in the community-oriented nature of these devices. A brand has responded to these discoveries by connecting to real-life communities of active women. Following women’s needs, Adidas announced a partnership with Wanderlust, which organizes massive yoga festivals and events. 85% of participants who visited Adidas will be highly visible at all of Wanderlust’s 108 U.S.-based events, selling products and doing brand activations. Adidas is also starting a massive influencer program with Wanderlust participators by creating a team of top athletes who leads running and yoga courses. A Karlie Kloss, the worldwide famous supermodel, is a current brand ambassador and model in Stella McCartney fall/winter campaign for yoga, running and HIIT. The ultimate goal of Adidas is to rebrand itself and to stay as one of the top bra brands worldwide.
Calvin KleinCalvin Klein bra has been a permanent hit for the past 30 years, with no signs of falling. The brand earned a privileged position in the United States, which is, by the way, the biggest market in the world. Klein was a reputed designer in the ‘70s. Still, it wasn’t until the ‘80s that the brand we know of today emerged. Unlike most brands, brands’s most famous acts were usually his commercials instead of any one piece of garment. Klein was initially against ads on TV but changed his mind in 1980.
In the 1980 brand was created commercials. The commercial that got the most negative reaction was the spot where a 15-year-old Brooke Shields tells “do you know what comes between my Calvins and me? Nothing.”. Then WNBC was banned on several places, while others moved the commercials to late-night inserts. But all the controversy only helped the Calvin Klein. Brand jumped from $1.2 million in 1978 to $12.5 million in 1980. Klein’s soft bras are one of the most sold bras worldwide. Brand realized that social media is the stage for everyone, and they use Instagram to share corporate hashtag #meinmycalvins. From celebs like Kendall Jenner to Justin Bieber showing off their branded clothes, it’s no surprise that most people want to have one.
LululemonEstablished by Chip Wilson in Vancouver, Canada in 1998, Lululemon is a yoga-inspired, technical athletic clothing company for women. What launched as a design studio by day and yoga studio by night soon transformed in a standalone store in November, 2000 on West 4th Avenue in Vancouver’s Kitsilano neighborhood. A brand vision was to create more than a place where women could get the fabric to sweat in, and they wanted to build a community center where ladies may learn and discuss about physical aspects of healthy living, mindfulness and living a life of possibility. It was crucial for a brand to create real relationships with their customers and understand what they’re passionate about, how they wanted to sweat and help clients celebrate their goals. Today, Lululemon do this in their stores worldwide.
Their first designs were designed for women to don during yoga. Through plenty of feedback from their guests, ambassadors, and elite athletes, they now design for running, cycling, training and most other sweaty pursuits, not only for yoga. Every week, Lululemon stores and showrooms push their products aside, unroll yoga mats and turn store’s spaces into instant yoga studios. Classes are free of charge and lead by instructors from local studios in the community. In September 2018 they released a new bra that took 4 years to create and is specially made to be worn in everyday life. It’s an exciting product for a brand that has spent the last 20 years developing high-performance, technical clothing for sweat-causing activities such as yoga and running.
WonderBraIntroduced to the US audience in May 1994, the Wonderbra, with a retail price of $26, selling each bra at a rate of one every 15 seconds, and stores couldn’t keep the bras on racks. It was the beginning of women’s beautiful friendship with push-up bras.
Crowd lined up outside store doors to buy the desired bra, and by year’s end, the brand had grown from a simple lingerie cloth into a “crucial fashion accessory and cultural icon.” The CFDA (Council of Fashion Designers of America) regarded Wonderbra “for making a phenomenon never before experienced in the bra industry.” In one day, the Wonderbra got more space in the New York Times than the Federal Reserve. The WonderBra shows a strong commitment to the community by partnering with the Canadian Cancer Society to support research and treatment. Wonderbra remains a favorite bra brand around the globe, a wearable sign of social freedom that delivered the women’s undergarment business out of the closet, launched the new multi-billion-dollar intimate-clothing industry and earned the brand loyalty of countless women.
ThirdLoveThirdLove began as an idea in a dressing room and has evolved into something that’s impacting millions of women’s lives. Getting those women into a better-fitting bra that makes them feel—and look—their best is well worth the hard work. Also, because they’re an e-commerce company, they get constant feedback from customers through social media, email and directly to their Fit Specialists on the phone. ThirdLove uses machine learning algorithms to make data-driven decisions.
Because company has a Fit Finder Quiz on site that helps a woman find bra size, they have over 75 million data points about breast shapes, bra size, etc. Those data points are continually making brand smarter and improve bra designs. Now offering bras in over 70 sizes, also including half-cups. Brand’s deep dedication to making functional, favorable bras has shaken up the bra market. By shopping ThirdLove’s different bra styles, women everywhere can find a solution that feels as good as it looks.
TriumphMore than century ago in 1886, merchant Michael Braun and corset-maker Johann Gottfried Spiesshofer went down in history after becoming the first company in the world to make a commercial bra. That tiny corset factory they had set up in southern Germany becomes one of the world’s leading bra company and still in the hands of the families of its founders. For 131 years the brand was a fit specialist and expert in creating feminine designs and innovative products for all occasions, shapes, and sizes. In 2017, the brand aims to help 3.5 million women ‘Find The One For Every You’ with global spring/summer campaign with Jessica Hart as a role model.
The campaign celebrates a story of modern women and their multifaceted lives: she is an athlete, she is a businesswoman, she is a mother, she is a wife, she is a teacher, she is sexy, she is confident. This creative concept shows how Triumph bras support women, in every occasion, highlighting the functionality of Triumph apparel, to help women ‘Find the One’ for every age, shape, and size.